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These next-gen innovators are pushing the boundaries of how we engage with content and entertainment.

Return to the AI-generated cinematic world of The Frost. We've brought new technology to the experience of The Frost: Part Two, as our scientists push forward to investigate the signal on the top of the mountain.

A video game blockbuster, dogs in wheelchairs, and the possible future of creativity as we know it.

Connected TV (CTV) represents one of the fastest growing opportunities in video advertising today. As audiences have shifted to these platforms, the number of CTV providers has exploded. It can be difficult to keep up, which is why we’ve started our CTV Checklist series. These quick overviews will brief you on current CTV channels, their viewership and status, and what it looks like to advertise with them.

Failure to embrace these new capabilities is doing a disservice to yourself and your team. Not only are they useful for many tasks, developing comfort and proficiency with AI tools will be fundamental to being a productive worker.

With remote work here to stay, it’s time to stop trying to recreate the in-person office culture and focus on maximizing energy levels for a more productive and happier workforce. By redefining work-life around personal rhythms instead of office hours and prioritizing “green” (energizing) tasks, companies can create a new, thriving work culture that optimizes the remote experience.

Generative AI is democratizing creative capabilities for small businesses and amplifying the creative landscape. Instead of replacing humans, AI tools empower creative professionals to achieve more powerful results when used in tandem with human creativity, a concept we call “Humans at the Helm.” As the creative world evolves, embracing AI advances will be key to staying competitive and producing standout work.

Many broadcasters have seemingly overlooked the need to significantly sharpen operations in one surprising area: the sale itself. This feels like a miscalculation. Even the most streamlined and effective media operation won’t have much luck if they can’t get the attention of potential partners. 

With thousands of options that already exist for any given sales stack, where should AI fit - and what’s the benefit?

Purpose Jobs, the Midwest’s largest startup and tech community, announced that Waymark was included on its list of startups to watch in Detroit 2023.

It’s challenging to sway potential ad buyers to invest in your platform; especially when it comes to local SMBs. Their budgets are tight; their history with onscreen advertising is often minimal; and their standards for demonstrable and rapid ROI are as high as they’ve ever been.

Detroit, MI – Purpose Jobs, the Midwest’s largest startup and tech community, today announced Waymark to its list of best places to work in Midwest tech in 2023. The list covered companies headquartered and hiring in the following cities: Ann Arbor, Chicago, Columbus, Cincinnati, Detroit, Grand Rapids, Cleveland and more.

We've long been fretting about technology replacing humans. And yet, technology has continued to advance, and humans have been adapting our skill sets to leverage it to our benefit. In the near future, it’s the humans who adopt generative AI that may well replace the ones who don't.

You've probably heard a lot of acronyms and buzzwords when it comes to the TV landscape. Addressable TV, linear TV, CTV and OTT are some of the most common ones, but what do they actually mean and how do they differ?

You have to balance your time, your budget, and your creativity. You want to send e-mails that are personalized, engaging, and persuasive, but you also don't want to spend hours crafting each one.

We've seen and analyzed thousands of ads in our generator. Along the way, we've picked up a few gems around what makes an ad successful and where some tend to falter.