The Full-Funnel Future: How AI Is Powering the Next Generation of Advertising

Remember when creating and running an ad campaign felt like herding cats through a maze? Creative teams spent weeks crafting the perfect campaign, only for it to be tossed over the wall to media buyers who had little insight into the creative vision. Meanwhile, performance teams were left scrambling to make sense of results that arrived too late to make meaningful adjustments. 

That world is rapidly disappearing. And good riddance.

Today, AI is connecting these once-siloed processes, turning what was inefficient and expensive into something streamlined and powerful. The most forward-thinking advertisers have realized that AI can go beyond boosting just one aspect of their strategy and can actually transform the entire advertising life cycle. This next-generation synergy is the future of scalable, high-performing advertising. 

Video: Breaking Down Barriers

At the center of this transformation is video: the undisputed champion of modern ad formats. It captures attention faster, engages audiences more deeply, and conveys messages with unmatched clarity. As consumers increasingly prefer video content, advertisers are recognizing that video is no longer optional; it's essential.

Historically, video advertising was a game only big brands could play. The high costs of production and distribution kept small and local businesses on the sidelines. But AI has changed the rules, making high-quality video creation and targeted distribution accessible to businesses of all sizes.

"Scalability has always been a challenge with video advertising. AI is changing that, allowing advertisers to produce high-quality video content at the volume and speed modern campaigns demand—without sacrificing creativity or quality." Alex Persky-Stern, CEO, Waymark

AI-powered video isn’t just a trend. It’s the new standard. Combining automation with creative intelligence, brands can produce compelling video ads at scale, reaching the right audience with the right message at the right time. 

AI-Integrated Advertising

This is where Waymark, Simpli.fi, and Intrinsic Digital come in. Together, these three companies have created an AI-powered ecosystem that supports advertisers throughout the entire campaign lifecycle:

Waymark turns video creation from a months-long production nightmare into a minutes-long process anyone can handle. Small businesses and media sales teams can now produce professional video content at scale—no video expertise required.

Simpli.fi ensures those videos reach exactly the right audiences through AI-driven programmatic buying that delivers precision without complexity.

Intrinsic Digital completes the picture with AI-enhanced performance measurement, helping advertisers understand what's working and optimize in real time, not weeks after a campaign ends.

This integrated approach means advertisers no longer have to juggle multiple vendors and complex workflows. Instead, AI connects each phase of the advertising funnel, creating a seamless, data-driven strategy that delivers results.

TV Advertising is Not Just for Big Brands Anymore

Perhaps the most exciting development is the democratization of TV advertising. Streaming platforms have leveled the playing field, allowing local businesses to compete for the same viewer attention as national brands. 

A local restaurant chain can now create compelling video ads, target them to specific neighborhoods where potential customers live, and measure the impact, all without the massive budgets that TV advertising once required.

"It’s not just about reaching people. It’s about reaching the right people. AI levels the playing field, giving small businesses the kind of targeting precision that used to be reserved for national brands."
Peter Luttrell, Vice President, AI Implementations, Simpli.fi

As technology continues to level the playing field, the future of advertising belongs to those who embrace innovation and tell their stories through video. Waymark, Simpli.fi, and Intrinsic Digital are at the forefront of this revolution, providing advertisers with the tools they need to execute video-first strategies. 

Real Results, Not Just Promises

The partnership between these three companies isn't just about technology; it's about tangible outcomes. 

ROI is real. Media companies using Waymark have reported 200x ROI on their investment when combining AI-generated video with targeted distribution. 

Campaign growth is evident. A Simpli.fi local advertiser experienced a 26% increase in year-over-year growth when leveraging video creative alongside traditional display ad units.

Ad spend is lower. Intrinsic Digital's optimization approach has helped advertisers reduce wasted ad spend.

The Future Is Here (And It's More Accessible Than Ever)

As AI permeates the world of advertising, the winners will be those who embrace its full-funnel potential. The synergy between Waymark, Simpli.fi, and Intrinsic Digital demonstrates how this technology can eliminate traditional barriers, enhance performance, and unlock entirely new growth opportunities.

"The best campaigns are constantly improving. AI has connected every stage of the process, from creative to targeting to optimization, making continuous improvement easier than ever." [**INTRINSIC DIGITAL**]

In a world where video is king and AI is the key that unlocks its potential, we can think bigger than simple automation. We can optimize advertising, make it accessible, and ready to drive results for businesses of any size.

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