If you’re reading this, client outreach is probably a very big part of your job. Whether you're targeting local businesses, regional brands, or national accounts, it’s the crucial first step to connecting with potential partners and showing them the benefits of advertising with you.
But doing this every day can also be really challenging.
You have to balance your time, your budget, and your creativity. You want to send e-mails that are personalized, engaging, and persuasive, but you also don't want to spend hours crafting each one.
That's why we've put together four e-mail templates for cold outreach to potential clients. These templates are flexible enough to use on a diverse set of prospect profiles, and designed to highlight the incomparable benefits of TV advertising.
Of course, these templates are not meant to be copied and pasted verbatim. You should always tailor them to your specific prospect, your station, and your market. And don't forget to attach a sample spec spot that demonstrates how your station can produce a high-quality ad that meets the client’s needs. (If you need help with that, come say hi.)
Ready to boost your client outreach and watch those leads roll in? Let’s get started:
4 Cold E-mails that Convert
Subject: I’ve made you a custom commercial! No strings attached.
I'm [YOUR NAME], an account executive at [YOUR COMPANY]. I’ve noticed [CLIENT BUSINESS] and love what you all are doing in [BRIEF SUMMARY OF BUSINESS MISSION HERE]!
I’ll make this quick: I specialize in helping companies like [CLIENT BUSINESS] get more leads, conversions, and loyalty with commercials.
Commercials remain one of the most powerful and cost-effective ways to reach and influence your potential and existing customers. They can help you:
- Increase your brand awareness and recall
- Showcase your products or services in action
- Educate your audience and answer their questions
- Build trust and credibility
- Inspire emotion and engagement
- Motivate your viewers to take action
To give you an idea of what these ads can do for you, I've attached a tailored sample spot that I've created, based on your website, social media, and customer reviews. It's short, catchy and highlights your value proposition, differentiators, and benefits.
How do you like it? Do you think it captures your brand voice and message? If you're interested in learning more about how we can create and distribute ads like this for you, I'd love to talk.
I can show you some case studies of how we've helped other companies like [CLIENT BUSINESS] achieve their goals, and how we can tailor a plan that fits your needs and budget. Can I book a 15-minute call with you next week to explore this opportunity?
I hope to hear from you soon! Would love to help you take your business to the next level with onscreen ads.
[YOUR CONTACT DETAILS]
Subject: A commercial that speaks to [CLIENT BUSINESS] customers
I've been following [CLIENT BUSINESS] for a while and I'm impressed by your [PRODUCT/SERVICE/MISSION]. I think you have a great opportunity to grow your audience and increase your sales with advertising on [PLATFORM/CHANNEL/NETWORK].
To show you what I mean, I've created a sample spot for your company, based on your brand identity, target market, and value proposition. You can watch it in the attachment and see how it showcases your unique selling points and calls your viewers to action.
If you like what you see, I'd love to chat with you about how we can work together to create a customized ad campaign that suits your goals, budget, and timeline.
Are you available for a 15-minute call next week to discuss this further? If so, please let me know what days and times work best for you and I'll send you a calendar invite.
I look forward to hearing from you soon and seeing [CLIENT BUSINESS] shine on the screen.
YOUR CONTACT DETAILS]
Subject: Take your marketing to the next level (with a sample [CLIENT BUSINESS] commercial attached!)
I'm reaching out to you because I think [CLIENT BUSINESS] has a fantastic [PRODUCT/SERVICE] that deserves more attention and recognition.
You've worked hard to create something that solves a problem, meets a need, and fulfills a desire for your customers. But how do you communicate that in a way that grabs their attention, sparks their interest, and persuades them to buy from you? The answer is commercials.
Commercials are still the most effective way to tell your story, showcase your value, and connect with your customers on an emotional level. They can help you stand out from the competition, enhance your brand image and reputation, and boost your customer satisfaction and retention.
Don't just take my word for it. See for yourself. I've attached a sample spot that I've made for you, based on your website, testimonials, and market research.
It's this kind of creative that showcases your features, benefits, and testimonials, and invites your viewers to take action.
What do you think? Do you like how it presents [CLIENT BUSINESS]?
If you do, I'd love to hear from you and discuss how we can work together to create and launch an ad campaign that will bring you more customers and revenue.
Are you free for a 15-minute call next week to talk about this? If yes, please reply with your availability and I'll send you a link to schedule.
I hope to hear from you soon and help you grow your business with video ads.
[YOUR CONTACT DETAILS]
Subject: How to boost your sales with a captivating TV commercial
I am [YOUR NAME], an account executive at [PLATFORM/TV STATION/CHANNEL], and I have a great opportunity for you to reach more customers and grow your business with a powerful advertising campaign.
As a [CLIENT’S INDUSTRY] expert, you know how important it is to stand out from the competition and showcase your unique value proposition. That's why I have prepared a sample commercial for you, based on your brand, your target audience, and your goals. You can watch it in the attached video file.
This is just a glimpse of what we can do for you at [PLATFORM/TV STATION/CHANNEL].
We have the experience, the creativity, and the resources to produce high-quality, engaging, and effective ads that will drive more traffic, leads, and conversions to your business. We also have the best rates, the most flexible packages, and the most comprehensive coverage in the market.
We can help you reach [NUMBER] of households in [AREA] with our [PLATFORM/STATION/CHANNEL] network, which includes [CHANNELS].
I would love to discuss this opportunity with you in more detail and answer any questions you may have. Would you be available for a 15-minute phone call next week?
If so, please let me know your availability, and I’ll send you a calendar invite.
I look forward to hearing from you soon and showing you how TV advertising can take your business to the next level.
YOUR CONTACT DETAILS]