Waymark Unveils Next-Generation AI Video Ad Automations with Seamless CRM Integration to Help Teams Win Business Faster

Detroit, MI (October 1, 2025) - Waymark today announced groundbreaking advancements to its Creative AI platform, introducing Waymark Automations - instant video ad generation that integrates seamlessly with leading CRMs like Salesforce, Microsoft Dynamics, Hubspot, ShareBuilders and Monarch by Matrix. By automatically creating personalized commercial previews and demo spots for every prospect in a sales executive’s pipeline, Waymark is transforming how media teams generate leads, engage prospects, and close business faster.

Closing the Gap Between Leads and Sales

With new CRM integration and AI-powered video ad automation, Waymark enables sales teams to deliver personalized commercials and preview spots instantly, automatically generated and ready to share without leaving the CRM they already use daily. This innovation eliminates the need for manual creative requests and back-and-forth production, removing traditional bottlenecks and empowering sales executives to engage prospects and close deals at the speed of business.

Key CRM Integration Capabilities

“The integration of Waymark within ShareBuilders is a significant step forward for our clients,” said Chris Koller, Chief Revenue Officer at ShareBuilders. “By uniting creative and sales in one streamlined workflow, we empower teams to seize opportunities more quickly and deliver personalized video ads that captivate audiences and unlock new revenue growth.”

Building on this collaboration, Waymark’s latest release delivers a set of CRM-driven features designed to save time, scale outreach, and give sales teams a sharper competitive edge:

• Direct Sync with Salesforce, Microsoft Dynamics, ShareBuilders, Monarch by Matrix, and more – Ensures sales teams can seamlessly access and deploy Waymark’s AI-generated video ads within their existing workflows.
• Automatic Video Ad Generation – Personalized commercials and preview spots created instantly for every lead in the CRM.
• Scalable Lead Coverage – Every lead in the pipeline receives high-quality video creative, ensuring no opportunity is left behind.
• One-Click Prospect Engagement – Easily insert video ads into emails, proposals, or presentations without leaving the CRM
• AI-Powered Creative Customization for Broadcast and CTV – Ads are designed to be customized quickly and finalized for distribution, enabling teams to move from prospect engagement to on-air campaigns seamlessly.

Powering Lead Generation at Scale

As competition for advertiser dollars intensifies, speed is everything. Waymark’s new automation capabilities put ready-to-use video ads right inside the CRM, empowering sales teams to move first, reach more prospects, and spark conversations the moment opportunities arise.

“Integrating Waymark with our Revenue Management System will have a direct and positive impact on our shared clients’ sales teams, bridging the gap between data analytics and action,” said Mark Gorman, CEO at Matrix. “This integration increases sales team efficiency, allowing for faster and more comprehensive responses to prospective customers, and the ability to share insights from Waymark-initiated campaigns across a client’s sales team through the Monarch Platform.”

By merging automation, personalization, and integration, Waymark is reshaping how sales teams approach growth, empowering them to expand reach, improve efficiency, and capture new revenue at scale.