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Published on
June 27, 2025
DETROIT, MI (June 27, 2025) - Waymark, the worldwide leader in AI video ad creation, has unveiled Waymark Cinematic, a new frontier in advertising that delivers Hollywood-quality video ads with the latest wave of generative AI. Now, every brand, from boutique startups to global giants, can harness the magic of cinematic storytelling, turning AI into their personal production powerhouse.
Waymark Cinematic debuted at a recent event showcasing a cinematic spot for Plante Moran, one of the nation’s largest consulting and accounting firms. With the incredible speed from idea to production, this technology is reshaping how brands bring their stories to life, cutting timelines from months to hours.
Betr, the disruptive digital sports media company co-founded by Jake Paul, was among the first to tap into the power of Waymark Cinematic. In a bold showcase of what’s possible, Betr’s cinematic ad is the first to showcase real human likeness in a major TV production created solely by generative AI. First featured in Adweek, Viewers can see Jake Paul front and center, without him ever stepping behind a camera. The AI-powered spot captures the brand’s signature intensity and viral energy while stripping away the usual production roadblocks. In place of long shoots and ballooning budgets, Betr got scalable, premium creative on demand.
“Betr doesn’t wait around. We create, we launch, we go viral. Waymark Cinematic gave us Hollywood-level firepower without the Hollywood slowdown,” said Alex Kuwada, CMO of Betr. “We didn’t need cameras, sets, or crews. Just vision and AI. This is the future, and we’re already in it.”
A New Standard in AI-Powered Storytelling
The launch of Waymark Cinematic is a testament to the company’s expertise in high-quality, scalable video advertising. In addition to delivering the precise branding, proven CTV performance, and unmatched ease of use that customers expect, Waymark Cinematic leverages the transformative power of generative AI to enable the creation of cinematic-quality ads that elevate brand stories and forge deeper audience connections. Designed for TV and CTV campaigns, the technology is set to disrupt traditional ad creation.
“Waymark Cinematic is a breakthrough because it levels the playing field,” said Alex Persky-Stern, CEO of Waymark. “Now, any brand, regardless of size or budget, can access the kind of high-quality, cinematic TV ads that were once out of reach. This is generative AI at its best - unlocking the power of storytelling for everyone.”
With Waymark Cinematic, advertisers receive high-production-value visuals and narrative arcs that mirror national TV campaigns. The fully integrated audio mix features custom music and cinematic soundscapes, powered entirely by generative AI.
“Our brand has always stood for insight and excellence,” said Marten van Pelt, CMO of Plante Moran. “Partnering with Waymark allowed us to tell our story in a truly memorable, emotionally resonant way, without the traditional constraints of a commercial shoot.”
Join the Cinematic Revolution
Waymark is now offering limited early access to select advertisers running high-impact TV or CTV campaigns. Chosen participants will receive a fully produced cinematic ad with no upfront cost, paying only based on campaign scope and media spend.
This early access program gives brands a unique opportunity to lead the next wave of AI-powered creative and be among the first to shape the future of cinematic advertising.
About Waymark
Waymark, which was recently named one of the fastest-growing companies in the U. S. by theFinancial Times is revolutionizing professional video production through creative AI. Bycombining multiple generative AI models, the tech startup has developed an end-to-end videocreation platform that allows anyone to produce ready-to-air commercials suitable for TV, streaming, and digital platforms. Waymark serves a diverse clientele, from small agencies to leading media enterprises, empowering them to create stunning, agency-qualitycommercials. https://waymark.com
About Plante Moran
Plante Moran is among the nation's largest audit, tax, consulting, and wealth management firms and provides a full line of services to organizations in the following industries: manufacturing and distribution, financial services, service, healthcare, private equity, public sector, real estate, construction, and energy. Throughout the firm’s 100 years in business, Plante Moran has grown to a staff of nearly 4,000 professionals throughout the United States with international offices in Shanghai, China; Mumbai, India; Tokyo, Japan; and Monterrey, Mexico. Plante Moran has been recognized by a number of organizations, including Fortune magazine, as one of the country's best places to work. For more information, visit plantemoran.com.
About Betr
Founded in 2022 by Joey Levy and Jake Paul, Betr is a leading sports gaming and sports media company focused on enhancing the consumption of sports through entertainment. Betr's gaming products are differentiated through a unique product experience with a simplified user interface that is catered to the casual sports fan, enabling Betr to capture more of the underpenetrated online gaming addressable market. Betr began with a beta version of its Online Sports Betting (OSB) product, which only offered microbetting markets such as the next play in a football game or the next pitch in a baseball game, before launching its real-money Daily Fantasy Sports (DFS) product, Betr Picks, in 24 states, now expanded via Betr Picks Group Mode to 34 total jurisdictions. Betr is launching its V1 Sportsbook product with full sportsbook capabilities ahead of the 2024 NFL season, and will soon launch its iGaming vertical with Betr Casino. Betr's media division, Betr Media, is the fastest growing sports betting media brand in the United States that has grown to over 7.3 million followers, 4 billion impressions, and 209 million engagements across its social channels since publicly launching in August 2022. Betr Media is able to effectively reach and engage its audience at scale given its large social following coupled with its unique combination of in-house media talent and production, with an emphasis on original short-form video content. https://www.betr.app/
Press Contact:
Erin Hmielewski, erin.hmielewski@waymark.com
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