Waymark is Joining Forces with Viant Technology

Today I'm proud to share that Waymark has agreed to join Viant Technology, the company behind a leading CTV and AI-powered advertising platform. Together, we'll make it simpler for any advertiser to go from idea to finished video to a campaign running on the big screen.

We started Waymark with one belief: great video advertising shouldn't be reserved for brands with big budgets and long production timelines. Since then, media companies, agencies and businesses of every size have used Waymark to make video ads in minutes instead of weeks. 

The hardest part of advertising on CTV has never been finding the audience. It's having the creative ready to reach them. Viant has built the platform that puts ads in front of the right people across CTV and beyond. Waymark makes the creative that goes there. Joining forces lets us close that gap for our customers faster than either of us could on our own.

What this means for our customers

If you use Waymark today, the short answer is that nothing changes. You'll work with the same team and the same platform, and you'll get the same support.

• Your account, contracts and pricing stay as they are. There's nothing you need to do.
• Your team stays the same. Your Customer Success Manager and our support team are still here for you.
• The product keeps moving forward. Everything on the roadmap is still on track, including Waymark Cinematic.

Over time, being part of Viant means more investment in what you already use, plus new ways to put your Waymark creative to work across CTV and other channels. We'll share those plans as they take shape, and we'll always tell you before anything changes.

To our customers: you've shaped Waymark from the start with your feedback, your ideas and your trust. This next chapter is about doing more for you.

To the Waymark team: everything we've built is because of you. I couldn't be prouder to take this step together.

We're excited about what's ahead and will keep you posted along the way. We've answered the most common questions below.

— Alex

Frequently asked questions

Is Waymark going away?

No. Waymark will keep operating as Waymark, with the same people, product, website and login, as part of Viant.

Do I need to do anything?

No. Your account, videos, brand assets and settings stay exactly where they are.

Will my contract or pricing change?

No. Your current agreement and pricing stay the same.

Will my Customer Success Manager or support contact change?

No. You'll keep working with the same people. You can still reach support at xx

Will my billing change?

Not right now. You'll keep getting invoices from Waymark the way you do today. 

What happens to my data?

Your data is still protected under Waymark's current privacy policy and the terms of your agreement. 

Will the product roadmap change?

We're continuing the roadmap we've shared with you, including Waymark Cinematic. You helped build it, and you’ll keep shaping it, so please keep your feedback coming.

Who can I talk to with questions?

Reach out to your Customer Success Manager or email team@waymark.com. We're happy to answer any questions.

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