Sales Engagement Signals

Why Engagement Signals Are Essential for Modern Revenue Teams

And why “sending and hoping” is no longer a strategy.

The ad-buying process has never followed a straight line, and today it’s even harder to tell where buyers really are.

Decision-makers are busier. Buying groups are larger. Attention is fragmented across inboxes, meetings, and tools. In this environment, even a well-crafted message can quietly disappear.

For teams using video to engage prospects and customers, this creates a familiar tension:

You can create a thoughtful, personalized video ad, but once it’s sent, insight often ends there.

Did it get opened?
Did it get watched?
Or is it sitting untouched in someone’s inbox?

As it turns out, hope is not a reliable follow-up strategy.

This is why Sales Engagement Signals are essential.

Turn Activities into Actionable Insights 

Most enterprise revenue teams have no shortage of activity metrics:

• Emails sent
• Videos shared
• Campaigns launched

But activity doesn’t equal engagement, and it rarely tells you what to do next.

Sales engagement signals include behavioral cues like opens, plays, and watch completions. This is the missing layer of understanding. They reveal how prospects are actually responding, not just what was delivered.

That distinction matters because when teams understand engagement, they stop optimizing for volume and start optimizing for relevance.

Timing Isn’t a Tactic. It’s an Advantage.

In sales, timing can make or break a deal, but it’s still too often left to chance.

Follow up too quickly, and the message feels premature.

Wait too long, and momentum fades.

Sales engagement signals replace guesswork with context. Instead of following rigid cadences, teams can respond to real moments of interest when attention is fresh, and conversations are welcome.

The payoff isn’t just higher conversion rates; it’s a better experience for buyers and sellers alike.

Introducing Sales Engagement Signals in Waymark

We built Sales Engagement Signals into Waymark because engagement should never be ignored; it should drive action.

With Sales Engagement Signals, video previews are no longer static assets. They become a source of real-time insight that helps teams decide when and how to follow up.

Available now for Waymark Enterprise customers, Sales Engagement Signals add built-in viewer intelligence, helping sales teams act with confidence and precision.

• Automatic engagement tracking on every video preview
• Instant email notifications when someone opens or watches
• Clear signals showing how much of the video was viewed
• Helpful session context, including number of sessions, time, and location
• Everything surfaced right inside Waymark, no extra tools, no setup

No additional tools. No workflow disruption. No detective work required.

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Less Guessing. Better Conversations.

Sales engagement signals don’t replace strong messaging or thoughtful outreach. They make both more effective.

For enterprise teams, this means:

• Following up at exactly the right time, when interest is fresh
• Starting better conversations with real context behind your outreach
• Focusing on high-intent prospects without guessing who’s interested

Sales Engagement Signals transform video from a one-way message into actionable insight.

Already an Enterprise customer? Just log in and get started. Interested in learning more about Waymark or how to use Sales Engagement Signals? Get in touch.

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