No Ad? No Problem: Automated AI video ad creative opens new revenue streams

In today’s (very quickly) evolving media and technology landscape, success isn’t just about selling advertising inventory. It’s about figuring out how to automate and bring in new advertisers. One roadblock that consistently limits who gets on air is creative production.

Many businesses never even consider advertising on TV. They don't think they can afford the creative production and don’t know where to start when it comes to placing ads. That said; TV remains a central part of the awareness ecosystem.¹

So how do you change their mind? How do you capture that missing revenue?

At Waymark, we’ve built an AI-powered video ad creation platform that enables anyone to produce broadcast-quality commercials in minutes. With built-in creative capabilities, Waymark helps big businesses attract advertisers and get them on air quickly and efficiently. 

To prove how transformative this can be, we partnered with three small businesses: Mission Metabolic Health, SCOUT Bags, and Honda and Toyota of Seattle, to produce Waymark ads and run campaigns through OTT partner, Locality, a leader in local streaming TV advertising.

The results were clear: high engagement, wide reach, and new revenue unlocked for both advertisers and media sellers.

The Opportunity: Creative is blocking your pipeline

Media sellers work hard to pitch and package high-value ad inventory, but many potential advertisers stall out when they hit the creative hurdle. Whether it’s lack of budget, time, or resources, creative is often the reason a “yes” turns into a “not yet.”

Waymark changes that. The platform transforms static assets - logos, websites, and simple text - into full-motion video ads optimized for broadcast, streaming, or social in minutes.

That means sellers can move faster, pitch smarter, and remove the single biggest blocker to campaign activation.

The proof: Three advertisers, three success stories

By combining Waymark’s creative with local streaming inventory, three very different advertisers not only got on air, they performed like seasoned media buyers. Here’s a snapshot of the project and results:

Each campaign consisted of a custom 30-second video ad spot created using Waymark. The campaigns were run through Locality, which simplifies how local campaigns are planned, bought and optimized, running for one month, with an ad spend of $1,000.

Honda and Toyota of Seattle (Automotive dealer)

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Honda and Toyota of Seattle wanted to connect with the region’s Spanish-speaking community but faced the challenge of producing culturally relevant creative quickly and affordably. With Waymark, they were able to generate a high-quality ad, translate it to Spanish with just one click, and launch it quickly, reaching a key audience with messaging that resonated.

• Impressions: 32,461
• Video Completion Rate: 97.5%
• Top Channels: Univision, Telemundo, Xumo- Hispanic

“Reaching diverse audiences with multilingual campaigns is often a complex and time-consuming process. Waymark’s AI-powered translation feature streamlined that effort, making it remarkably easy to produce culturally relevant ads. The ability to get high-quality creative on air so quickly was truly impressive.” - Christene Taruc, Marketing Manager, Honda and Toyota of Seattle

Mission Metabolic Health (Healthcare, Local business)

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As a new healthcare services provider in the Detroit area, Mission Metabolic Health hadn’t considered TV due to high production costs. But with Waymark’s affordable creative and targeted placement, they saw an opportunity and took it. 

• Impressions: 34,747
• Video Completion Rate: 98.3%
• Top Channels: CNN, TBS, HLN

“Waymark truly opened new possibilities for us. I was amazed at how simple it was to create high-quality, professional advertising, and seeing our commercial air on CNN was incredibly rewarding.” -Dr. Sean Cassleman, Owner, Mission Metabolic Health

SCOUT Bags (Retail/E-commerce)

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Based in the Washington, D.C. area, Scout Bags wanted to expand brand awareness to targeted markets across the US. With seasonal products ready to be featured, they turned to Waymark to quickly create a polished ad and get it on air, just in time to capture summer demand and reach new audiences.

• Impressions: 34,725
• Video Completion Rate: 98.74%
• Top Channels: CNN, TBS, HLN

“We’d never explored TV advertising before because it always felt out of reach. But with Waymark, we were able to create a high-quality, on-brand ad in no time and get it on air effortlessly. It opened up an entirely new channel for us to connect with customers, right when it mattered most.”- Sarah Sams, Digital Director, SCOUT Bags

‍What does this mean for media sellers and platforms?

These campaigns show what’s possible when you remove creative friction from the ad sales process. For large media sellers and platforms, the implications are significant:

Convert more advertisers: 

AI video ads turn “We don’t have an ad” into “Let’s go live.” Sellers can offer turnkey packages, complete with high-quality creative, making it easier to close deals and accelerate timelines.

Drive revenue from underserved segments: 

Local retailers, healthcare providers, service businesses, and franchisees often have the budget, but not the assets or creative resources. Access to on-brand instant creative empowers them to activate quickly.

Scale efficiently: 

Because Waymark’s ads are generated by AI (with human-level polish), sales teams can onboard new advertisers without the time, cost, or creative overhead traditionally required.

Outpace the competition:

Waymark ads outpace full production creative performance. With video completion rates consistently exceeding 97% across verticals, sellers who offer Waymark creative can compete not just on cost or inventory, but on results.

The bottom line: AI video ad creative drives scalable growth

The results of this project are more than just successful small business stories. They’re a roadmap for how large media sellers, platforms, and broadcasters can unlock entirely new revenue streams. By eliminating creative as a barrier, Waymark empowers businesses that have never advertised before to get on air quickly, affordably, and effectively. 

In an era where automation, speed, and efficiency define success, AI-generated video ad creative isn’t just a convenience. It’s a competitive advantage.

The question isn’t whether advertisers are out there. They are. The question is whether you’re ready to reach them.

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¹In the past 12 months, over 90% of American adults have indulged in watching content on a video streaming service according to MRI-Simmons' Cord Evolution Study, November 2024.