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Published on
April 16, 2025
AI-Powered TV Commercials Are Here: Waymark and Skybeam Partner to Make TV Advertising Accessible for All
DETROIT, MI & ENGLEWOOD, CO (April 16, 2025) - TV advertising has long been costly and complex, making it out of reach for many small and medium-sized businesses (SMBs). But that’s changing fast. Waymark, the leader in AI-powered video ad creation, and Skybeam, an innovative connected TV (CTV) ad platform powered by Simulmedia, are teaming up to bring instant, AI-generated commercial production and seamless, cross-platform distribution into a single, self-serve solution.
For years, micro agencies and small to medium-sized businesses (SMBs) have struggled with the high costs and complexities of TV advertising. Expensive production, intricate media buying across multiple streaming platforms, and a lack of accessible tools have made TV campaigns an unrealistic option—until now.
Through this partnership, businesses of all sizes can now:
- Generate professional TV commercials in minutes using Waymark’s AI technology
- Customize their video ads with voiceovers, music, and branded elements
- Launch campaigns across top streaming platforms through Skybeam's TV Ads Manager
- Track & optimize TV ad performance in real-time with Skybeam’s advanced analytics.
"What used to take weeks and cost thousands can now happen in minutes," said Alex Persky-Stern, CEO of Waymark. "Businesses can now reach TV audiences wherever they’re watching through a single streamlined interface. We are thrilled to combine our AI-driven creative with Skybeam’s expansive distribution network to allow businesses of all sizes to tap into the power of TV advertising quickly and easily.”
This game-changing integration arrives as Connected TV (CTV) ad spending is set to skyrocket, projected to hit $42.4 billion by 2027. By combining Waymark’s AI-driven creative with Skybeam’s expansive distribution network, businesses of all sizes can finally tap into the power of TV advertising quickly and easily.
"This partnership brings together two crucial elements of modern TV advertising: instant creative production and comprehensive distribution," said Steve Paule, Chief Product & Technology Officer at Skybeam. "While other solutions limit advertisers to a single network's inventory, our platform gives businesses access to premium programming across all major streaming services, maximizing their reach and impact."
As TV advertising evolves, small and medium-sized businesses need solutions that fit their resources and workflow. Waymark and Skybeam make it possible by eliminating time and cost barriers, giving businesses a fast, affordable way to activate TV alongside their existing social media efforts. With a fully self-serve platform, even solo marketers and small agencies can create and launch high-quality ads in minutes, without production delays or complex media buys. Now, businesses have more control over their advertising strategy, ensuring TV works seamlessly as part of their broader marketing mix.
About Waymark
Waymark is revolutionizing professional video production through creative AI. By combining multiple generative AI models, the tech startup has developed an end-to-end video creation platform that allows anyone to produce ready-to-air commercials suitable for TV, streaming, and digital platforms. Waymark serves a diverse clientele, from small agencies to leading media enterprises, empowering them to create stunning, agency-quality commercials. Waymark has signed partnerships with such top media companies as Spectrum Reach, Sinclair, Inc., Cox Media, FOX TV Stations, E.W. Scripps, Gray Media, Beasley Media Group, Nine Entertainment (Australia), and UK publisher National World plc. Last year, Waymark teamed with Paramount to launch the new Paramount Ads Manager platform.
Press Contacts:
Joe Schlosser, joe@schlossercommunications.com
Aubrey Siegel, siegel.aubrey@gmail.com
About Skybeam
Skybeam, a self-service connected TV (CTV) advertising platform by Simulmedia, is designed to make premium TV advertising simple, efficient, and accessible for businesses of all sizes. With advanced audience targeting, predictive performance modeling, and real-time campaign optimization, Skybeam helps advertisers maximize their return on ad spend (ROAS) while reaching high-value audiences across top streaming networks. By removing the complexities of traditional TV ad buying, Skybeam enables marketers to launch, track, and refine their campaigns with ease, ensuring measurable results and greater impact.
Press Contacts:
Kostia Koverha, kkoverha@simulmedia.com
Steve Paule, spaule@simulmedia.com
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