Spotlight: Straight to Air with AI video
Waymark's spotlight series shines a light on real stories of trailblazing account executives and media sales representatives who've mastered the art of AI video sales.
Meet Leah.
Like many account executives, Leah found herself facing a familiar challenge: getting clients' campaigns on the air quickly. With her production team backed up, clients were facing a three to four week delay. That's when Leah turned to Waymark’s AI video creator to unlock a whole new world of possibilities.
Instant video; no experience necessary
Despite having little to no prior experience with video production or editing, Leah dove right in and quickly mastered Waymark's intuitive platform. "I enjoy using Waymark," she tells us. "It allows me to be creative and put together spots. Prospects or clients are usually very surprised about how nice and clean they are."
One of Leah's recent triumphs involves a new client who had never worked with TV advertising before.
Despite having little to no prior experience with video production or editing, Leah dove right in and quickly mastered Waymark's intuitive platform.
Using Waymark, Leah created a stunning video spot for them in record time. "Usually Waymark spots take me 30-45 minutes max to get the first initial draft done," she explains. "That includes gathering pictures, writing the script, and making sure everything flows well. After the client gives their feedback, I usually don't have to do much to get the approval."
On air in days - not weeks
"Usually Waymark spots take me 30-45 minutes max to get the first initial draft done...after the client gives their feedback, I usually don't have to do much to get the approval."
Thanks to Leah's creativity and Waymark's AI-powered tools, her client's campaign was on the air within days, rather than weeks. Even when unique businesses and small market sizes pose some challenges, Leah remains a firm believer in Waymark's ability to deliver exceptional results.
In fact, Leah has become such a Waymark enthusiast that she now uses the platform daily!
Spreading success
We're absolutely thrilled to see account executives like Leah embracing AI video production and achieving such remarkable success. By empowering savvy media sales professionals like Leah to create high-quality video spots quickly and easily, Waymark is helping to usher in a new era of faster, more agile campaign execution.
Waymark’s AI-powered video creator makes it fast and easy to create compelling commercials that help you shorten sales cycles and close more deals.
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