Rocket Pro TPO teamed up with Waymark to address this creative gap and together curated a collection of videos made specifically for its partners. A quick, anyone-can-edit video tool meant video creative could be personalized in less than three minutes. All a team member or partner needed was some basic information like a logo and business name.
Larry Williams, National Account Executive says, “I personally love the videos so it's been fun sharing them with my partners, it’s just super easy to use!” National TPO Account Executives were making videos for relevant partners as an added value to the relationship with the same video templates and videos boasting TPO’s exclusive promotions, such as their Jumbo Loans, ARM products and Industry leading Mortgage Insurance. No wholesale mortgage competitor was capable of producing video marketing at this scale.
Paul Yatooma, Rocket Pro TPO’s VP of Sales raved that “stronger partner relationships are being forged through these custom videos. Thanks to the Waymark team, we have been able to quickly create template videos for our sales team in support of our partners. In a market that is fast paced and ever changing, it is extremely important to work with a team that moves with speed. In just a few short months we have seen tremendous success rolling this out to over 450+ end users.”