With Waymark's AI-driven platform and pre-built creative templates, every account executive could create compelling TV ads in minutes, with minimal work. This meant that they could walk into prospect conversations with a potential commercial in-hand.
KOAM’s busy and active sales team was focused on closing deals - not becoming video production experts. Because Waymark generated videos for them, they didn’t have to learn any creative skills and could simply collect spec spots at the click of a button. This cleared a direct path for them to get back to their real goal: selling inventory.
KOAM knew that if it was going to open with a spec spot, it needed to be a great one. Waymark's exclusive creative elements helped them raise the bar. With 1300+ commercial narratives, handcrafted assets, and fully licensed stock footage and imagery, Waymark created videos that moved, inspired and engaged from the get go.
Active Waymark sellers
Waymark’s simple, user-friendly platform has been adopted by 12 KOAM sellers - including staff without any creative background.
Commercial Specs Created
KOAM’s team has generated 72 commercials on Waymark’s platform - without having to call in their professional production team.
Faster Production Time
Waymark can create complete commercials in minutes. KOAM’s team harnessed that speed to accelerate turnarounds and sales.