Press

'Video advertising for many has been perceived as expensive and out of reach,' said Jason Sirek, vice president and general sales manager for KMSP and WFTC. 'Now, this innovative product gives our local sellers a tool they can add to their arsenal to generate new business in the OTT/CTV and linear space, while helping local businesses better visualize how they can utilize the power of video to tell their story.'"

The TV business wants to get in on the AI excitement, too, and there’s at least one company trying to make it easier for advertisers to spend on TV."

[Waymark] has fundamentally changed everything that we do in the sales process.”

A simple, elegant way to create effective commercials."

As Hollywood tries to get its arms around the potential uses of generative AI, a Detroit-based tech firm has quietly spent the past few years building a video AI platform that can create ready-to-air TV commercials in a matter of minutes."

Waymark, a pioneer in using AI to scale up video production, allows TV and OTT companies to script, produce, and customize videos in minutes."

Waymark’s technology can help an advertiser create a high-quality commercial with a voice-over in five minutes or less."

The “first-of-its-kind AI-powered platform” allows businesses to produce high-quality TV commercials with AI-generated voiceover, in five minutes or less."

The artificial intelligence generated platform can produce high-quality TV commercials with voice-over capabilities in minutes."

A slick commercial can be generated in seconds."

With marketing pros honed in on video, Waymark is focused on helping users create valuable video content."

High-quality spots with voice-overs available in minutes for small and mid-sized advertisers."

An AI-driven ad creation like Waymark's enables brands to quickly, and easily, create hundreds or thousands of different advertisements that are tailored to specific audiences, media publications or environments.”

An AI-powered platform that lets businesses produce high-quality TV commercials with an AI-generated voiceover within five minutes is on the horizon."

All we did was type in ‘TVNewsCheck’ and the spec spot was done in five minutes."

Waymark is using AI to pave the path towards more efficient video production. The platform removes traditional barriers by automating some of the most resource-intensive steps."