Terms of Use

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Waymark’s legal team works hard to make things simple for you. We’ve summarized our Terms of Service into delightfully simple 1-paragraph and 1-page versions that anyone can read. For your lawyer, there’s a long-form version with the complete terms. Enjoy!

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1-PARAGRAPH VERSION

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Waymark equips your team with anyone-can-edit video. As a customer, you can watch and create your Productions free of charge, and you can purchase a download license, which gives you the right to use Waymark Productions, in their original form, for business and non-business purposes, including any and all online or TV advertising. Our license covers use on all platforms including online, TV, outdoor events, theaters, etc., though not all aspect ratios will work on every platform. Feel free to contact us to discuss specific plans for your video. Waymark Productions may contain content that you do not own; importantly, you cannot extract such content from a Waymark Production or re-use such content for any purpose, nor can you use Waymark videos for illegal, immoral or other restricted purposes. In general, all purchases on Waymark.com are final and non-refundable, though we will always do our best to “make it right.” Remember, this is just a short summary. For more information, read the 1-page version.

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1-PAGE VERSION

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Waymark’s goal is to maximize the value of your Productions by ensuring that we support as many use cases as we can. This summary provides a bit more information beyond our 1-paragraph summary. For more information, read the full version.

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COMMERCIAL TERMS

• If you purchase a download license, you can show and share your Productions online in nearly any way you’d like, including all forms of paid online advertising; publishing / sharing on 3rd party platforms (Facebook, Youtube, LinkedIn, Snapchat, etc) for business or non-business purposes; and publishing to your website or email list. Additional edits or updates to your Productions may cost extra.

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•Your Productions may also be used for out-of-home advertising, theatrical viewings, television broadcast worldwide and for any other platform that exists now or in the future. However, not all templates have the correct aspect ratio for every platform, so make sure to check your platform’s requirements before creating your Production.

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• All purchases are final and non-refundable. Subscriptions are auto-renewing on the billing cycle that you select at purchase or as laid out if your terms of service. If you choose to stop a subscription, your service will end and you will not be billed again.

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CONTENT AND USAGE RIGHTS

• Waymark Productions may include a combination of content you own, content that we create & own, and content - including video clips, images, music, and sound effects - that we license from other content owners.

• You are responsible for content that you upload, as well as content our technology discovers on your website, social media profiles, and directory listings, and content you add to a Waymark Production via any integration we offer with our product. If you create a Waymark Production using other people’s content, likeness or trademark without permission, you could be sued by the content owner, and you’ll be solely responsible for any damages.

• You cannot extract any content that you do not own from a Waymark Production for any purpose. For example, music that is synced to your video cannot be extracted and synced to other videos. Images that you don’t own cannot be extracted for any purpose. Video clips you do not own cannot be extracted for any purpose. If you do extract assets that you do not own and re-use them, you could be sued by the content owner, and you’ll be responsible for any damages. If you know what a digital fingerprint is, it should go without saying that you cannot remove any digital fingerprints from videos.

• Waymark is intended to empower people, not to hurt people. You cannot create videos intended to defame or otherwise harm others, to promote hate speech or violence in any form, or to impersonate other people or brands. You may not use stock content that includes identifiable people in any form of pornography or ads for tobacco products, adult products, political candidates, etc.

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RESELLERS

While we strive to make Waymark easy enough that anyone can use it, if you have a reseller account (that is Waymark Co-Brand, Waymark White-Label, or Waymark Integration), you are allowed to use the Waymark Site to create Productions for others, and you may charge a service fee for this work. All of the same rights & restrictions outlined here are intended to apply equally to anyone who pays you for help creating a video, and it is your responsibility to communicate these limitations to them. If you fail to do so and your client acts in violation of these terms, you could be liable for damages. If you have a Waymark Standard account, you may not resell Productions.

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Waymark reserves the right to suspend access to the Site to anyone that violates the letter or spirit of our Terms. If your access is terminated for this reason, your previously purchased licenses will be revoked and you will no longer be allowed to use videos that you created with Waymark. Remember, this is still just a summary. For the complete details, see the long-form version of our Terms of Use.

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TERMS OF USE

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LAST UPDATED May 20, 2021

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Please read these Terms of Use (“Terms”) carefully before creating an account, making a purchase, or otherwise using the Waymark.com website (the “Site”) and related services. These Terms constitute an agreement between you and/or your company or business (collectively, “you”) and Waymark, Inc. (“Waymark” or “we” or “us”). By creating an account, ordering any goods or services from the Site, or otherwise using the Site, you agree to be bound by these Terms and our Privacy Policy. If you do not agree to all of these Terms, then please do not access or use the Site.

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Notice Regarding Dispute Resolution: These Terms contain provisions governing how any claims that may arise between you and Waymark will be resolved (see Legal Disputes and Arbitration Section below), including an obligation to arbitrate disputes, which will, subject to limited exceptions, require you to submit any claims you might have against us to binding arbitration, unless you opt-out in accordance with the Arbitration Section below.

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DESCRIPTION OF SITE OFFERINGS

Waymark offers a service to help create videos using video templates featuring you, your business or that of your client or customer(“Productions”). The images, video clips, text, animations, business information, customer reviews, music, and other components of any Productions (collectively, “Content”) can come from four different sources: (i) you, (ii) us, (iii) third-party licensors we engage to supply stock visual and/or audio materials, and (iv) website(s), social media pages, and online directory pages featuring you which we may search for, analyze, and extract material from during the process of helping you create Productions.

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You will have the chance to review, edit, and approve the content of all Productions created at your request. You are solely responsible for the final version of such Productions as well as all Content you supply, whether directly by you or obtained by us from searching websites, social media pages, and online directories featuring you. You warrant and represent that you possess all necessary rights for the use of such Content in the Productions. See additional important details on usage below in the section on Content Usage Rights and Licenses.

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If you pay for a subscription for any Productions created via the Site, we will place the Productions online for you per the terms of the subscription package you select. Unless you also pay for an additional license, you will not have any other usage rights for such Productions.

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If you pay for a download license for any Production(s) created via the Site, you will have the ability to use the Production(s) on any platform. Waymark, however, does not guarantee that any specific template or video will be optimal or even usable on every platform and you should check the specifications and requirements of your desired platform before downloading your Production.

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Except as otherwise expressly provided in these Terms, all purchases are final with no cancelation or refunds.

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ADDITIONAL TERMS

Certain services offered through the Site, such as referral programs, loyalty programs, gift cards, sweepstakes and other similar offers, will be subject to additional terms. Those terms will be presented in conjunction with the particular program or offer and will be binding on those who participate in those programs or offers. These Terms will apply equally. Without limitation, the additional terms include product & service descriptions, prices, and restrictions posted on the Site, which are subject to change from time to time and should be reviewed by you each time you submit content or place an order.

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USERS AND ACCOUNTS

In order to make a purchase on the Site, you must create an account. You may also have the option of creating an account in anticipation of making future purchases. If you create an account, you agree you will: (a) create only one account; (b) provide honest, accurate, current and complete information regarding yourself; (c) keep your information updated and accurate; and (d) notify Waymark if you discover or suspect that your account has been hacked or its security breached.

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You agree to take responsibility for all activities on or under any account registered to you and you accept all risks for any unauthorized use of your account. You are responsible for providing the equipment and services that you need to access and use the Site. We do not guarantee that the Site will be accessible on any particular equipment or device or with any particular software or service plan.

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If you have created an account through regular retail purchase, are using your account for a single business owner, or have a Waymark Standard subscription, you may not resell any Productions made through the Site. Your download license imbues the rights stated herein to you and only you and may not be extended to your clients, customers, or other organizations. If you have created an account under a Waymark Co-Brand, Waymark White-Label, or Waymark Integration subscription, your rights include the right to resell Productions and to extend your rights, duties, and obligations stated herein to your customers or clients.

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We reserve the right, without notice and in our sole discretion at any time, to terminate your right to access and use the Site or any component of the Site, and to block or prevent future access to and use of the Site and to delete your account and any related information. Any obligation or liability incurred prior to termination of your access to the Site will survive such termination.

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If you wish to use the Site for creation of Productions for third parties, you agree to the following:

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1. You remain responsible and liable for compliance with these Terms and the terms of any subscription(s) or license(s) you order.

2. You are responsible for advising your client(s) of all usage restrictions on any Productions as well as any violation(s) by such client(s) or any third parties acting with their permission.

3. All restrictions on usage apply equally as if you were using the Productions for your own purposes.

4. The term “you” for purposes of an Agency account will include you and your client(s) on whose behalf Productions are created.

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LIMITED USE

Except as expressly provided in these Terms or in any license you purchase from us for Productions created for you, you may not copy, distribute, publish, transmit, modify, publicly display or perform, create derivative works of, or otherwise exploit any part of the Site. You may not save or archive a significant portion of the material appearing in or on the Site. All rights not expressly granted herein are reserved by Waymark.

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PRIVACY

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LAST UPDATED JANUARY 25, 2021

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This Privacy Policy applies to your access and use of the Waymark website located at www.waymark.com(the “Site”) and related services (the “Services”), operated by Waymark, Inc.(“Waymark,” “we,” or “us”). By accessing or using the Site or any Services, you agree that you have read and agree to be bound by this Privacy Policy. If you don’t agree, please do not use the Site or Services.

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This Privacy Policy describes our practices regarding the gathering, use, and sharing of information we may receive when you use the Site or Services.

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INFORMATION WE COLLECT

Personal Information. The types of information we collect that identify you or relate to you as an individual (“Personal Information“) may include things such as the following:

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1. Name, date of birth, mailing address, telephone number, e-mail address, username and password (for account administration), when you supply this information voluntarily;

2. Device ID, including IP address, which are automatically collected and, while they don’t identify you as an individual, do identify a particular computer or mobile device;

3. Financial account information and other payment information (that you submit to us for order processing);

4. Additional Personal Information you may submit as necessary for creating an account or for the administration of particular promotional events, such as sweepstakes or contests;

5. The content or material you submit for inclusion in advertisements to be created via the Services if such material includes pictures of other information which may identify you or others;

6. The content or material we may gather from your or third-party website(s) or social media pages for inclusion in advertisements to be created via the Services if such material includes pictures of other information which may identify you or others, all of which will be shown to you for your approval prior to being included in any advertisements for publication.

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Other Information. Other types of data will also be collected periodically, such as:

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1. Type of browser and operating system, mobile application usage data, and aggregated information such as “click stream” information which means entry and exit points (including referring URLs or domains), traffic statistics, page views, and impressions, all of which are collected automatically;

2. Demographic information you choose to submit and which we may combine on an anonymous basis with similar information from other users;

3. Location-based data which may be generated by your device;

4. Information collected through cookies, web beacons, pixel tags and other technologies described in more detail later in the Cookies and Web Beacons section of this Privacy Policy;

5. Device Information – Device type and operating-system identification.

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HOW WE USE INFORMATION

We may use Personal Information about you for purposes described in this Privacy Policy or as otherwise disclosed to you through the Waymark Services. This includes the following:

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1. Process and manage your purchase and use of our products and services;

2. Respond to your inquiries or requests, and to post your comments or statements on message boards, in our online forums or on our social media accounts;

3. Create and deliver personalized promotions based on your purchases and other interactions with us;

4. Send you communications about offerings from Waymark and our affiliated companies;

5. Enable your use of any sharing functions via our Services, such as making drafts of advertisements available for temporary online viewing and approval by your colleagues or clients. When you use this functionality, you acknowledge and agree that you are permitted to use and provide us with the necessary contact information for any person(s) with whom you wish to share access for approval purposes;

6. Improve our Site and Services, including to perform data analysis, audits, fraud monitoring and prevention, identify usage trends, determine the effectiveness of our promotional campaigns, and to operate and expand our business activities.

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USE OR SHARING OF PERSONAL INFORMATION

Except as set forth below, we will not knowingly disclose your Personal Information to anyone outside of Waymark and our related companies.

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• To Perform Services For You: We may disclose your Personal Information to third-party service providers to provide us with services such as website hosting, professional services, including information technology services and related infrastructure, customer service, email delivery, product shipping, payment processing, auditing and other similar services necessary to the Site and any Services you request or products you order. Such sharing shall not permit a third-party recipient to sell your Personal Information or use it for any purpose other than to fulfill its obligations to Waymark.

• Corporate Transactions or Events: We may disclose your Personal Information to a third party in connection with a corporate reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock, including in connection with any bankruptcy or similar proceedings.

• Compliance with Law: We may use or disclose your Personal Information as we deem necessary or appropriate: (1) under applicable law, including laws outside your country of residence; (2) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (3) to comply with subpoenas and other legal processes; (4) to pursue available remedies or limit damages we may sustain; (5) to protect our operations or those of any of our affiliated companies; (6) to protect the rights, privacy, safety or property of Waymark or others; and (7) to enforce our terms and conditions.

• Third Party Marketing: We may, from time to time, share the information you provide to us with trusted third-party marketing partners that we believe offer products or services that may be of interest to you. If you would like us to stop providing your information to our third-party marketing partners, you may opt-out from any future sharing by emailing us at team@waymark.com, or sending a letter to us at 1555 Broadway Street Floor 3 Detroit, MI 48226.

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USE OR SHARING OF OTHER INFORMATION

Non-personal information may be used for any purpose not prohibited by law. For example, we may collect, compile, store, publish, promote, report, sell, or otherwise disclose or use any and all information that does not identify an individual (or that has been modified to remove individual identification).

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COOKIES, WEB BEACONS AND ONLINE ADVERTISING

‍• What Are Cookies? Waymark and its agents use small text files called cookies, (collectively, “Cookies”). Cookies are small pieces of data that we and our agents place in your computer’s browser to store your preferences. Cookies are not themselves personally identifiable, but may be linked to Personal Information that you provide to us through your online interaction with us.

• How We Use Cookies: We use Cookies so that we can improve your online experience –for example, by remembering you when you come back to visit us, and making the content you see more relevant to you. Cookies also enable us to track online purchases made through the Waymark Site and Services.

• Your Control of Cookies: Web browsers allow some control of most Cookies through the browser settings. To find out more about Cookies, including how to see what Cookies have been set on your device and how to manage and delete them, visit http://www.allaboutcookies.org. Please understand, however, if you disable Cookies, some features of the Waymark Site or Services may not work as well (or at all) for you.

• Online Advertising: We use Cookies and other technologies, such as pixel tags, web beacons, and clear GIF files, to help manage our online advertising program.

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These technologies may enable us (or third-party advertising services we work with) to learn which advertisements bring users to the Waymark Site and Services. They also may enable us (or third-party advertising services we work with) to track the actions of users online over time and across different web sites or platforms to measure statistics of our marketing efforts, and to deliver electronic advertisements that may be more relevant to individual consumers and that will improve the consumer experience. As of this time, our Site is not configured to respond to do-not-track signals from a browser. For information about how tracking works for online advertising purposes, and what happens when you elect a do-not-track option, visit http://www.aboutads.info/choices. In addition, some third-party businesses may provide a mechanism to opt-out of their technology. For more information about the opt-out process, visit the Network Advertising Initiative website, available at: http://www.networkadvertising.org/managing/opt_out.asp.

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SOCIAL NETWORKING AND THIRD-PARTY SITES

When you sign in or link to the Waymark Site or Services through any social networking service, such as Facebook, any information you supply (or have supplied) to us becomes subject to the privacy policy of that social network/service. We do not control, and are not responsible for, the privacy practices of such networks or services. You should consult the privacy policy of such networks/services. If you post information in a public forum it becomes public information. In addition, we may disclose your Personal Information in order to identify you to anyone to whom you send communications through the WaymarkSite or Services, including through our gifting program. The Waymark Site and Services may provide links to other sites or services. If you use such other sites or services, check their privacy policies. We are not responsible for the privacy practices of any other site or service.

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CALIFORNIA RESIDENTS

Under California Civil Code sections 1798.83-1798.84, also known as the “Shine the Light Law,” any of our users who are California residents are entitled to request and receive once a year, free of charge, a notice from us describing what categories of personal customer information (if any) we shared with third parties or corporate affiliates for their direct marketing purposes during the preceding calendar year. If applicable, the notice will identify the categories of information shared, the names and addresses of the third parties and affiliates with which information was shared. Also, under the California Consumer Privacy Act of 2018, you have the right to request that Waymark delete any of your Private Information that we may have collected, though some exceptions under that law may allow us to keep certain types of Private Information in some circumstances. We will not discriminate against you for exercising your rights under the CCPA. An agent may submit a request on your behalf, but you must verify that your agent is authorized to do so.

If you are a California resident and would like to request a copy of this notice, a list of the Private Information we’ve collected or that we delete such Private Information please submit a written request to the following address: 1555 Broadway Street Floor 3 Detroit, MI 48226. Alternatively, you can email us at team@waymark.com with your request. Please clearly state your request and highlight that it is a “California Privacy Request.” Please allow at least thirty days for a response.

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PRIVACY POLICY AND THE EUROPEAN ECONOMIC AREA

For those within the European Economic Area (the “EEA”) for purposes of the General Data Protection Regulation (“GDPR”) you have the following rights under GDPR: the right to request Waymark for copies of your personal data; the right to request that Waymark corrects any information you believe is inaccurate or complete any information you believe is incomplete; the right to request that Waymark erase your personal data, under certain conditions; the right to request that Waymark restrict the processing of your personal data, under certain conditions; the right to object to Waymark’s processing of your personal data, under certain conditions; the right to request that Waymark transfer the data that we have collected to another organization, or directly to you, under certain conditions. If the Waymark Site links to any third-party websites, our privacy policy applies only to the Waymark Site.

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If you are covered under the GDPR and would like to contact us regarding your personal data, please submit a written request to the following address: 1555 Broadway Street Floor 3, Detroit, MI 48226 or to team@waymark.com. In your request, please specify that you are making a request pursuant to GDPR and give specific items that you’re requesting. Please allow at least thirty days for a response.

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CHILDREN

The Waymark Site and Services are not intended for children under the age of 13. We will not knowingly collect any personally identifiable information from children under the age of 13. If we learn that we have obtained any personally identifiable information from a child under age 13, we will delete that information.

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SECURITY

We strive to use reasonable safeguards to help prevent loss, misuse and unauthorized access, disclosure or modification of Personal Information provided or collected through the Waymark Site and Services. However, no system is perfect or can guarantee that unauthorized access or theft might not occur.

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U.S. SITE

Our business is located in the United States. Our online privacy practices are governed by the laws of the United States and the State of Michigan. By using any of the Waymark Site and Services, you understand and agree that any information you submit or is gathered about you will be transmitted to and stored in the United States. You further consent to the use and disclosure of that information in accordance with applicable U.S. Federal and State laws and with this Privacy Policy.

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CHANGES AND UPDATES

We will notify you of substantial changes to this Privacy Policy as soon as is practicable. If you have provided us with your email address, we will make every attempt to also notify you of material changes to this Privacy Policy that affect your substantive rights by sending an email at least thirty (30) days before the effective date of such changes to the email address you most recently provided to us. We encourage you to keep the email address you provide to us current, and to promptly notify us of any changes to your email address, so that you may receive any notices we send to you regarding material changes to this Privacy Policy. If you do not agree to the new terms, you should stop using theWaymark Services, and if you are a registered user, you may cancel your account with us within the thirty (30) day period by contacting us at team@waymark.com and you will not be bound by the new terms. Otherwise, the new terms will take effect after thirty (30) days.

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RESPONSIBLE USE OF THE SITE

You may use the Site for lawful purposes and in accordance with these Terms. No other use is permitted. Without limiting the foregoing, you may not use the Site:

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(a) for any purpose that is unlawful or prohibited by these Terms;

(b) to cause harm or damage to any person or entity;

(d) to upload, post or transmit any material that violates any law, infringes on the rights of any third party or contains defamatory, libelous, abusive, obscene or otherwise objectionable material (as determined by Waymark in its sole discretion) or viruses or other malware which may harm the operation of the Site or anyone else’s computer;

(e) to create an account for the purpose of making a competitive assessment of our services or incorporating any information or other content from the Site into any service you offer to third parties other than use of Productions for which you purchase a subscription or other license;

(f) to engage in bad online citizenship, such as spamming our users, distributing spyware or viruses, collecting personal information without disclosing and abiding by your own posted privacy, or attempting to reverse engineer or hack into our systems;

(g) to access or scrape the Site by any automated means unless you are a search engine crawling the Site for the sole purpose of creating a publicly accessible search index; upload or download an unreasonably large amount of material at one time; or bypass any technical protections, storage limits or throttling that we institute; or

(h) to reverse engineer, decompile, disassemble, create derivative works of, remove the copyright designation from, copy, sublicense or distribute any content, application or software code associated with the Site.

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CONTENT USAGE RIGHTS AND LICENSES

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(a) Use of the Auto Personalize tool.

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For your convenience, Waymark offers the optional Auto Personalize tool which will populate a template with your content from the internet. By using this tool, you are directing Waymark to search your website, Yelp profile, Facebook page, Google My Business profile, and Zillow listing. Waymark will retrieve from these pages: information about your business, including location, industry, phone number; images; customer reviews; and various other media assets. We attempt to retrieve from these sources only the content that you have uploaded or over which you otherwise have uncontested ownership. However, it is your responsibility to review the content after we have retrieved it and to ensure that it is content to which you have an ownership right or express permission for inclusion in your Production. Waymark does not collect information from these sources in either a “bulk” or “crawling” manner, but only at your specific direction through your choosing to use the Auto Personalize tool. The Waymark Site and our video ad product will work without Auto Personalize and you may choose not to use Auto Personalize. Once you have used Auto Personalize, we will store any content which has been retrieved from the sites mentioned above in order for you to use it again in future Productions, but we will delete this data if you directed us to do so.

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(b) Content Obtained From You, Including from Web Site(s), Social Media Page(s), and Online Directory Pages Featuring You.

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You are solely responsible for all Content submitted directly by you or obtained by us through your use of Auto Personalize, all of which is referred to as “User Content”. You warrant and represent that you own all right, title and interest, or have sufficient permissions to such User Content for creation of any Productions via the Site and subsequent use of such Productions. You are responsible to review and approve any Productions created via the Site to assure that you have the necessary rights or permissions for your anticipated use of such Productions and all User Content reflected therein, including but not limited to User Content obtained by us from searching web sites, social media pages, and online directories we believe are associated with you.

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You further warrant and represent that your User Content does not contain any material or content that is unlawful, harmful, threatening, abusive, vulgar, harassing, defamatory, obscene, pornographic, indecent, inflammatory, libelous, tortious, hateful, or racially, ethnically or otherwise objectionable, or invasive of another's rights including but not limited to rights of copyright, celebrity, publicity, privacy and intellectual property, or otherwise in violation of any federal, state or local law, rule or regulation. Creation of any Productions incorporating your User Content does not indicate that we accept, approve, or endorse such User Content or that such User Content is in compliance with any applicable laws or these Terms or otherwise absolve you of any liability or harm arising from the use of such User Content.

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We have no obligation, but reserve the right, to monitor, flag, delete, or refuse to reproduce any User Content we believe may be in violation of these Terms, and to cancel any order(s) based on such User Content. Under no circumstances will Waymark be liable in any way for any loss of any User Content. The Site is not intended as a storage depository for User Content. You are responsible for retaining copies of your User Content.

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You understand and agree that you alone are responsible for making sure that the quality of your User Content is sufficient to reproduce in satisfactory fashion for any Production(s) to be created via the Site. You will be given opportunities to review and approve any proposed Productions during the ordering process. You are solely responsible for whether the finished Productions are appropriate for your purposes.

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WAYMARK MAKES NO WARRANTY OF ANY KIND WHATSOEVER, THAT ANY PRODUCTION CREATED VIA THE SITE WILL BE APPROPRIATE OR EFFECTIVE FOR ANY PURPOSE. SEE ADDITIONAL DETAILS BELOW UNDER INDEMNITY, DISCLAIMERS, AND LIMITS ON LIABILITY.

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You retain ownership of all User Content, and you grant us and our designees all necessary right and permission to use your User Content as part of creating any Productions you request and for placing any such Productions online pursuant to any subscription(s) you may order via the Site. You also agree that we may use any completed Productions (s) for our own promotional purposes to advertise our own Site and services, in perpetuity, without restriction of any kind.

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Any Content furnished by us for inclusion in Productions to be created via the Site belongs either to us or our third-party licensors (the “Waymark Content”). In any event, you acknowledge and agree that you obtain no rights in or to any WaymarkContent other than the right to have such Waymark Content included in any such Production(s). Any rights not specifically granted are retained by us and/or our third-party licensors. Without limiting the foregoing, you specifically acknowledge and agree that you cannot do any of the following with any Waymark Content furnished by us which is not your own User Content:

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i. Alter the Waymark Content in any way;

ii. sub-license, re-sell, rent, lend, assign, gift or otherwise transfer or distribute the Waymark Content apart from the finished Production(s) you obtain from us via the Site and then only with a reseller account;

iii. use any of the Waymark Content as part of a trade-mark, design-mark, trade-name, business name, service mark, or logo;

iv. remove any notice of copyright, trade-mark or other proprietary right from any place where it is on or embedded in the Waymark Content;

v. use the Waymark Content in a fashion that is considered by Waymark or under applicable law to be pornographic, obscene, immoral, infringing, defamatory or libelous in nature, or that would be reasonably likely to bring any person or property reflected in the Waymark Content disrepute;

vi. use any Waymark Content portraying any person depicted therein (a “Model”) in a way that a reasonable person would find offensive, including but not limited to depicting a Model: a) in connection with pornography, "adult videos", adult entertainment venues, escort services, dating services, or the like; b) in connection with the advertisement or promotion of tobacco products; c) as endorsing a political party, candidate, elected official, or opinion; d) as suffering from, or medicating for, a physical or mental ailment; or e) engaging in immoral or criminal activities;

vii. use Waymark Content in a manner that competes with Waymark’s business including, but not limited to, displaying Content in any format (including thumbnails) for download or export on a website or offering Content for sale;

viii. incorporate the Waymark Content in any product that results in a re-distribution or re-use of the Waymark Content is otherwise made available in a manner such that a person can extract or access or reproduce the Waymark Content as an electronic file;

ix. to the extent that source code is contained within the Waymark Content, reverse engineer, decompile, or disassemble any part of such source code;

x. use or display the Waymark Content in an electronic format that is intended to enable the Waymark Content to be downloaded, exported or distributed via mobile devices or shared in any peer-to-peer or similar file sharing arrangement; or

xi. use or display Waymark Content in such a manner that gives the impression that the Waymark Content was created by you or a person other than the copyright holder of the Waymark Content.

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(d) Usage Rights in Productions.

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With respect to Productions created via the Site with your User Content, the following usage terms apply:

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i. If you do not approve a particular Production for use and pay for a subscription or download license for that Production, you do not obtain any use rights of any kind for that Production.

ii. If you pay for a download license for a particular Production, you will have the ability to use the covered Production(s) in any way you wish on any platform or medium restricted only by technical requirements of that particular platform, such as aspect ratio, bitrate, etc. No part of the Production(s) we have furnished (that is, anything other than your pre-existing User Content) may be (A) altered, or (B) used in any manner apart from the Production. Waymark is not obligated to offer edits or updates once you have purchased a Production, but we may choose to do so at our sole discretion, for your convenience.

iii. All purchases on the Site are final and non-refundable. Subscriptions are auto-renewing on the billing cycle that you select at purchase. If you choose to stop a subscription, your service will end and you will not be billed again. If we are unable to bill you via the method of payment you provided, and which our third-party payment processor stores securely, we will immediately pause your subscription services pending successful payment. We will retry billing in accordance with industry best practices for your convenience, and we may notify you that your subscription is at risk of automatic cancellation. If we do not receive payment within the next billing cycle, we will automatically cancel your subscription pending later re-activation.

iv. If you use the Site to create Productions for client(s) on whose behalf you are working , you and they will have the ability to use the covered Production(s) in any way you or they wish on any platform or medium restricted only by technical requirements of that particular platform, such as aspect ratio, bitrate, etc. No part of the Production we have furnished (that is, anything other than your pre-existing User Content) may be (A) altered, or (B) used in any manner apart from the Production. You must have a reseller account in order to create Productions for clients.

v. In all cases of completed Production(s) you have approved and paid for, we may use such Production(s) including any and all User Content therein for our own promotional purposes to advertise our own Site and services, in perpetuity, without restriction of any kind.

vi. If you (or your clients, if applicable) violate any of these Terms or are otherwise barred by use from using the Site, any usage rights previously granted to you in any Productions will immediately cease.

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(e) Usage of TV Templates.

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Our TV Templates are made with the videographic specifications for the majority of broadcast carriers within the United States and for display on most television sets. However, we cannot guarantee that they meet the specifications of any broadcast, over-the-top, or similar carrier that is not in line with this majority; nor can we guarantee proper display on all television or display screens. Your purchase of a video using the templates marked “TV Templates” is made as-is and in acknowledgement and acceptance of these limitations and we make no further warrant of usability outside of these specific cases.

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PROVISION OR SUSPENSION/WITHDRAWAL OF THE SITE

You understand and agree that: (a) the Site may change from time to time without notice to you. Any new feature that augments, enhances or modifies the current Site is subject to these Terms; (b) we may decline to provide access to the Site or stop (permanently or temporarily) providing the Site (or any feature, program or content within the Site) to you or other users at our sole discretion, without notice or liability to you ; and (c) if we disable access to your account, you may be prevented from accessing the Site, your account details, or any files or other content which are contained in your account.

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SOCIAL MEDIA ACCESS

If you choose the option to access or log-in to the Site through a third party social media service that you belong to, such as Facebook, Twitter, YouTube, and/or Instagram, you grant us permission to access and use the information that you post or store on the applicable social media service, in accordance with the privacy policy of that service and the privacy settings that are applicable to your account. For more information on how we use the information we collect about you from these social media services, please review our Privacy Policy. For more details on how you can manage the information provided to us by these social media services, please review the privacy settings applicable to your account with the applicable social media service.

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MOBILE ACCESS

If you use a mobile device to access the Site, the following additional terms and conditions (“Mobile Terms”) you acknowledge and agree that: (a) you are solely responsible for all message and data charges that apply to use of your mobile device to access the Site; and (b) all such charges are billed by and payable to your mobile service provider. Please contact your participating mobile service provider for pricing plans, participation status and details. You further understand that service may not be available in all areas at all times and may be affected by product, software, coverage or service changes made by your mobile service provider or otherwise.

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UNITED STATES SITE

The Site is owned and operated by us in the United States. You are responsible for compliance with any local laws if you access or use the Site from anywhere else. All prices displayed on the Site are quoted in U.S. Dollars and are valid and effective only in the United States.

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INDEMNITY, DISCLAIMERS AND LIMITS ON LIABILITY

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INDEMNITY

You agree to indemnify, defend, and hold harmless Waymark, its affiliated companies (collectively “Waymark”), and their respective affiliates, officers, directors, shareholders, employees, contractors, licensors, licensees, agents, and representatives (the “Covered Entities”) against all liability, claims, costs, damages, settlements, and expenses (including interest, penalties, attorney fees and expert witness fees) (“Liabilities”) incurred by any Covered Entity in any way arising out of or relating to your breach of these Terms or our other policies referenced in these Terms, including but not limited to any use of any of your User Content that infringes the rights of third parties. Waymark reserves the right, at your expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, and if Waymark assumes defense and control, you agree to cooperate with our defense of an applicable claim. You agree not to settle any matter related to the Site, including indemnified claims, without our prior written consent. We will use reasonable efforts to inform you of any indemnified matter.

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DISCLAIMERS

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE COVERED ENTITIES MAKE NO WARRANTY OF ANY KIND ABOUT THE SITE OR ANY PRODUCTIONS CREATED VIA THE SITE, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR USE, AND NON- INFRINGEMENT. THE COVERED ENTITIES HAVE NOT MADE ANY REPRESENTATION AS TO THE POTENTIAL BENEFITS YOU MAY REALIZE BY USING THE SITE OR ANY PRODUCTIONS CREATED VIA THE SITE. WITHOUT LIMITING THE FOREGOING, YOU ACKNOWLEDGE THAT THE SUCCESS OF ANY ADVERTISING OR PROMOTIONAL CAMPAIGN DEPENDS ON A NUMBER OF FACTORS BEYOND THE CONTROL OF ANY PARTY, AND THAT THE EFFECTIVENESS OF ANY SUCH CAMPAIGN USING ANY PRODUCTION(S) CANNOT BE GUARANTEED. THE SITE AND ALL PRODUCTIONS ARE PROVIDED AS IS, WITH ALL FAULTS, AND AS AVAILABLE. THE COVERED ENTITIES EXPRESSLY DISCLAIM ALL WARRANTIES, INCLUDING THOSE MENTIONED ABOVE.

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THE COVERED ENTITIES ARE NOT RESPONSIBLE FOR ANY CONTENT PROVIDED BY A THIRD PARTY OR BY YOU OR ANYTHING ACCESSED VIA ANY LINKS TO THIRD PARTY WEBSITES, SERVICES, OR SOFTWARE. THE COVERED ENTITIES UNDERTAKE NO OBLIGATION TO ENFORCE THEIR POLICIES OR RIGHTS AGAINST ANY THIRD PARTY. YOU BEAR ALL RISKS ASSOCIATED WITH USING THIRD PARTY LINKS, WEBSITES, ETC. THE COVERED PARTIES ARE NOT RESPONSIBLE OR LIABLE FOR THE CONDUCT OF ANY USER OF THE SITE.

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LIMITATIONS ON LIABILITY

THE COVERED ENTITIES SHALL NOT BE LIABLE FOR (A) CONSEQUENTIAL, INCIDENTAL, INDIRECT, SPECIAL, STATUTORY DAMAGES OR PENALTIES, OR PUNITIVE DAMAGES (INCLUDING WITHOUT LIMITATION LOST PROFITS, BUSINESS INTERRUPTION OR LOSS OF BUSINESS INFORMATION), EVEN IF THEY HAVE BEEN ADVISED OF THE POSSIBILITY OF THESE TYPES OF DAMAGES, OR (B) LOSS OF OR DAMAGE TO REPUTATION ARISING IN CONNECTION WITH, OUT OF, OR AS A RESULT OF (I) THESE TERMS OR SITE OR SERVICES, AND (II) ANY ACTS OR OMISSIONS OF ANY OF THE COVERED ENTITIES IN CONNECTION WITH THESE TERMS OR THE SITE OR SERVICES. THE MAXIMUM REMEDY AVAILABLE TO YOU UNDER THESE TERMS AND IN CONNECTION WITH THE SITE AND SERVICES IS REIMBURSEMENT OF ANY AMOUNTS YOU HAVE PAID TO US DURING THE SIX MONTHS IMMEDIATELY PRIOR TO ANY CLAIM.

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EXCEPTIONS TO DISCLAIMERS AND EXCLUSIONS OF DAMAGES

If you live in a jurisdiction that does not allow disclaimer of warranties or exclusion of damages, the foregoing disclaimers and exclusions may not apply to you. For New Jersey residents, the limitations set forth above are inapplicable where attorneys’ fees, court costs, or other damages are mandated by statute.

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LEGAL DISPUTES AND ARBITRATION AGREEMENT

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INITIAL DISPUTE RESOLUTION

We are available by email at team@waymark.com to address any concerns you may have regarding your use of the Site. Most concerns may be quickly resolved in this manner. The parties shall use their best efforts to settle any dispute, claim, question, or disagreement directly through consultation and good faith negotiations which shall be a precondition to either party initiating a lawsuit or arbitration.

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If the parties do not reach an agreed upon solution within a period of thirty (30) days from the time informal dispute resolution is pursued pursuant to Section 15.1 above, then either party may initiate binding arbitration. All claims arising out of or relating to this Agreement (including its formation, performance and breach), the parties’ relationship with each other and/or your use of the Site shall be finally settled by binding arbitration administered by JAMS on a non-confidential basis in accordance with the provisions of its then-effective rules, including its streamlined procedures, excluding any rules or procedures governing or permitting class actions. The arbitrator, and not any federal, state or local court or agency, shall have exclusive authority to resolve all disputes arising out of or relating to the interpretation, applicability, enforceability or formation of these Terms of Service, including, but not limited to any claim that all or any part of these Terms of Service is void or voidable. The arbitrator shall be empowered to grant whatever relief would be available in a court under law or in equity. The arbitrator’s award shall be binding on the parties and may be entered as a judgment in any court of competent jurisdiction. The procedures and rules of the Federal Arbitration Act shall exclusively govern the interpretation and enforcement of this arbitration provision and the parties hereby reject, waive and disclaim the application of any state Arbitration Act.

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The JAMS Rules governing the arbitration may be accessed at https://www.jamsadr.com/rules-streamlined-arbitration/, or by calling JAMS at 1.800.352.5267. To the extent the filing fee for the arbitration exceeds the cost of filing a lawsuit, Waymark will pay the additional cost. A request for payment of fees should be submitted to JAMS along with your form for initiating the arbitration, and Waymark will make arrangements to pay all necessary fees directly to JAMS. If the arbitrator finds the arbitration to be non-frivolous, we will pay all of the actual filing and arbitrator fees for the arbitration, provided your claim does not exceed $75,000. The arbitration rules also permit you to recover attorney’s fees in certain cases.

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The parties understand that, absent this mandatory provision, they would have the right to sue in court and have a jury trial. They further understand that, in some instances, the costs of arbitration could exceed the costs of litigation and the right to discovery may be more limited in arbitration than in court.

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CLASS ACTION WAIVER

The parties further agree that any arbitration shall be conducted in their individual capacities only and not as a class action or other representative action, and the parties expressly waive their right to file a class action or seek relief on a class basis. If any court or arbitrator determines that the class action waiver set forth in this paragraph is void or unenforceable for any reason or that an arbitration can proceed on a class basis, then the arbitration provision set forth above shall be deemed null and void in its entirety and the parties shall be deemed to have not agreed to arbitrate disputes.

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EXCEPTION – SMALL CLAIMS COURT CLAIMS

Notwithstanding the parties’ decision to resolve all disputes through arbitration, either party may also seek relief in a small claims court for disputes or claims within the scope of that court’s jurisdiction.

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You have the right to opt-out and not be bound by the arbitration and class action waiver provisions set forth in the preceding three paragraphs by sending written notice of your decision to opt-out to the following address: 1555 Broadway, 3rd Floor, Detroit, MI 48226. The notice must be sent within thirty (30) days of registering to use the Site, otherwise you shall be bound to arbitrate disputes in accordance with the terms of those Sections. If you opt-out of these arbitration provisions, Waymark also will not be bound by them.

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EXCLUSIVE VENUE FOR LITIGATION

Solely to the extent the arbitration provisions set forth above do not apply, or for purposes of either party enforcing an award granted to it pursuant to arbitration, the parties agree that any litigation between them shall be filed exclusively in state or federal courts located in Detroit, Michigan (except for small claims court actions which may be brought in the county where you reside). The parties expressly consent to exclusive jurisdiction in Detroit, Michigan for any litigation other than small claims court actions. The Parties irrevocably consent to personal jurisdiction in Detroit, Michigan for any litigation and hereby waive, for all purposes, their right to challenge the lack of personal jurisdiction of Detroit, Michigan over any litigation arising in connection with, out of, or as a result of (a) these Terms or the Site, and (b) any acts or omissions of any of the Covered Entities in connection with these Terms or the Site.

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TIMING OF CLAIMS

You must bring any claim you have against Waymark relating to these Terms or the Site within two years from the date of accrual of the applicable claim.

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COPYRIGHT AND TRADEMARK

Unless otherwise noted, all materials appearing on the Site for public viewing are protected as the copyrights, trade dress, trademarks and/or other intellectual property of Waymark or its licensors. You may not remove or alter any copyright, trademark or other proprietary right notice in the Site. All rights not expressly granted are reserved.

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Waymark is strongly committed to respecting intellectual property and other rights. As set forth in the following paragraphs, we have a policy of responding to notices of alleged copyright and trademark infringement that comply with applicable laws, including the Digital Millennium Copyright Act in the United States, and terminating accounts of repeat infringers in appropriate circumstances. To report a problem other than copyright or trademark infringement, please email team@waymark.com. We may, in our sole discretion, limit, suspend, or terminate any user’s access or account, delay or remove Content, and take technical and legal steps to keep users from using the Site, if we think that they are creating problems or possible legal liabilities, infringing the intellectual property rights of third parties, or acting inconsistently with the letter or spirit of our policies (for example, and without limitation, circumventing temporary or permanent suspensions or harassing our employees or other users).

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DIGITAL MILLENNIUM COPYRIGHT ACT (“DMCA”) POLICY

Waymark will respond to proper notifications of claimed copyright infringement with respect to material posted by users, and will take appropriate action including removing and disabling access to the allegedly infringing material. We also will, in appropriate circumstances, terminate the accounts of registered users whom we find to be repeat infringers. We also may, in our discretion, suspend and/or terminate the account of any registered user who infringes another’s intellectual property right, whether or not there is repeat infringement.

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If you believe your copyright has been infringed, you should submit notice to:

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Waymark

1555 Broadway Street, 3rd Floor

Detroit, MI 48226

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Any such notice should include the following:

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1. Physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

2. Identification of the copyrighted work claimed to have been infringed, or if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at that site.

3. Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit the service provider to locate the material.

4. Information reasonably sufficient to permit the service provider to contact the complaining party, such as an address, telephone number, and if available, an electronic mail address at which the complaining party may be contacted.

5. A statement that the complaining party has a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law.

6. A statement that the information in the notification is accurate, and under penalty of perjury, that the complaining party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

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If a notice of copyright infringement has been filed against material posted by you, you may make a counter-notification with our Designated Agent listed above, provided that such counter-notification must be in writing and contain the following requisite information:

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1. Your physical or electronic signature.

2. Identification of the material that has been removed or to which access has been disabled and the location at which the material appeared before it was removed or access to it was disabled.

3. A statement by you under penalty of perjury that you have a good faith belief that the material was removed or disabled as a result of mistake or misidentification.

4. Your name, address, and telephone number, and a statement that you consent to the jurisdiction of Federal District Court for the judicial district in which you are located (or in the State of Maryland, U.S.A., if you reside outside of the U.S.A.), and that you will accept service of process from the person who filed the notice of copyright infringement or an agent of such person.

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If we receive a valid counter-notification, we may reinstate the removed or disabled material in accordance with the DMCA.

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LINKS

Links provided within the Site will allow you to connect to other websites and services that are not under Waymark control. We do not endorse and are not responsible for the content of such websites and/or services. You access such websites and use such services at your own risk.

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ERRORS AND INACCURACIES

The Site may contain errors, inaccuracies or omissions related to product descriptions, pricing, promotions, offers, availability and other information. If any information in the Site is inaccurate, incomplete or out of date, we reserve the right to correct, change or update such information or to cancel orders related to such information (including after you have submitted an order) without prior notice and issue a refund for amounts paid.

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IDEA SUBMISSIONS

Waymark welcomes and may invite your feedback, but we want to be clear that providing feedback, comments, or ideas does not create claims on our business. If you choose to submit comments or ideas about the Site, including without limitation about how to improve the Site or our services (“Ideas”), you agree that your submission is gratuitous, unsolicited and without restriction and will not place Waymark under any fiduciary or other obligation, and that we are free to use the Idea without any additional compensation to you, and/or to disclose the Idea on a non-confidential basis or otherwise to anyone. You further acknowledge that, by acceptance of your submission, Waymark does not waive any rights to use similar or related ideas previously known to Waymark, or developed by its employees, or obtained from sources other than you.

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NOTICE TO CALIFORNIA RESIDENTS

Under California Civil Code Section 1789.3, California residents are entitled to the following specific consumer rights information: The provider of the Site is Waymark, Inc. To file a complaint regarding the Site or to receive further information regarding use of the Site, send a letter to the above address or contact Waymark via e-mail (with “California Resident Request” as the Subject Line). You may also contact the Complaint Assistance Unit of the Division of Consumer Services of the Department of Consumer Affairs in writing at 400 R Street, Suite 1080, Sacramento, California 95814, or by telephone at 916.445.1254 or 800.952.5210.

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CHANGES/UPDATES

We will notify you of substantial changes to these Terms by posting the amended terms as soon as is practicable. If you have provided us with your email address, we will make an attempt to also notify you of material changes to these Terms by sending an email at least thirty (30) days before the effective date of the changes to the email address you most recently provided to us. We encourage you to keep the email address you provide to us current, and to promptly notify us of any changes to your email address, so that you may receive any notices we send to you regarding material changes to these Terms. If you do not agree to the new Terms, you should stop using the Site, and if you are a registered user, you may cancel your account with us within the thirty (30) day period by contacting us at team@waymark.com, and you will not be bound by the new Terms. Otherwise, the new terms will take effect after thirty (30) days. Waymark employees do not have the right to modify these Terms orally or otherwise. If any employee of Waymark offers to modify the provisions of these Terms except using the process described above, he or she is not acting as an agent for Waymark or speaking on our behalf.

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MISCELLANEOUS

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APPLICABLE LAW

These Terms constitute a contract made solely over the Internet and you agree that the laws of the State of Michigan, without regard to principles of conflict of laws, will govern these Terms and any claim or dispute that has arisen or may arise between you and Waymark relating to use of any aspect of the Site.

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ENTIRE AGREEMENT

These Terms of Service and the terms and conditions incorporated in these Terms of Service by reference are the entire agreement between you and Waymark.

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SEVERABILITY

Except as provided in the Arbitration provisions above, if any provision of these Terms is unenforceable, the validity and enforceability of the remaining provisions will not be affected.

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WAIVER

Our failure to act with respect to a breach by you or others does not waive our right to act with respect to subsequent or similar breaches. We do not guarantee we will take action against all breaches of these Terms.

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CONTACT WAYMARK

If you have questions regarding any of these Terms, you can call us at (313) 752-0558 or write to us care of Waymark Customer Service, team@waymark.com.

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