Feature
Index

Behind the easy-to-use editor, Waymark is an incredibly thoughtful product. Here, you can find a comprehensive list of everything Waymark can do.

Templates
High-Performance Templates — Every Waymark template is a complete, professionally-produced piece of video creative crafted by our world-class design team. On our site, you’ll find an extensive collection of premium, ready-made templates built to perform on any platform.
Designed for Any Purpose — Waymark templates are designed for every industry, platform, objective, and use case. They can be personalized to reflect each.
Custom Template Production: Waymark In-House — Commission us to create custom templates, exclusive to you and your team. We’ll produce them for you from scratch, all the way from storyboard to live on the site.
Custom Template Production: Templatize Your Creative — Bring your own creative, and we’ll templatize it for you with our proprietary technology.  All we need are the After Effects files. You’ll be able to choose which parts of your creative will be editable by your team and lock the ones you want to ensure won’t change.
Make Your Own Variant — Like one of our existing templates, but want to make it your own? Personalize it with your concept, colors, photos, and branding. Then, save it in your drafts and let us know — we’ll make it into an editable variant of a template for your team to use.
Editing Experience
Easy-to use-Interface — Our editing experience is built to be intuitive, smooth, and easy.
Instant Editing — When you make edits, you see your changes in real time. Our template updates instantly — no rendering required.
Complete Personalization — With thousands of combinations of personalization options, it only takes a few clicks to make your video unique.
In-Browser Editing — The Waymark editor can be accessed directly from our site, on all modern browsers. There’s no app, and nothing to download.
Full-Screen Editing — This distraction-free editing mode lets you edit your video using your full browser window.
Mobile Editing — Edit any video from your phone or tablet, in any modern browser. Our editor is optimized for mobile use and will look great and work smoothly whether you’re using it on mobile or desktop. Easily jump to top to preview while editing so your small screen will never be an issue.
Free Editing — It’s free to choose a template, edit it, and create a video on Waymark, so you can share with your team and clients to perfect your commercial before downloading.
Editing Tools
Auto-personalize — Enter your business name and city to automatically pull photos, customer reviews, an industry-specific script, your logo, and your business information into your video in seconds. Then, you can download and go, continue editing, or easily remove personalization and return the template to default.
Audio Selection — Choose from up to 12 audio track options per template, all perfectly cut to the beat of the template by our sound designers. Each track is chosen to bring a different energy and feel to the template, and custom cut to enhance the visuals.
Color Customization — Choose a color from 47 colors pre-selected by the Waymark design team and divided into warm, cool, and neutral palettes. Or, enter your own custom hex codes to get precisely the colors you need. If you’re not satisfied with your choices, easily restore your default colors with the click of a button.
Text Editing — Easily change the default template text by typing your message into the text box associated with the frame of the video you’d like to edit.
Font Selection — Choose from a curated set of 31 Google Fonts to change all the text in your video to a font that reflects your brand and objective.
Add Your Logo — Choose to add your logo or type your business name in each template. Upload your logo to your photo library, and select, crop, and edit it in the same way you would any other image.
Fine Print — Many of our TV-ready templates include a text box for legal text on the endscreen. It’s easy to add fine print, or just delete the default placeholder text if you have none to add.
Layout Options — Choose between multiple layouts for specific scenes within the template. For example, a template could include multiple layout options to change the end card of a video from a special offer to a call to action.
Image Editing
Cropping — Crop any image you add to your image library to fit in the template just the way you want it to. Use drag and drop cropping handles to adjust the point of focus for your image.
Fit & fill — Fit your entire image to the space in the template, and add padding as needed. Choose a background color or transparency to show behind the image. Or, fill the image space in the template with your image in its original proportions.
Filters — Choose from 16 professional pre-set image filters to change the look & feel of your images on an individual basis.
Unsplash Integration — Find beautiful, free photography from Unsplash using the Unsplash integration within the image library. Use photos from curated collections, or search millions of images by keyword and aspect ratio. Add images to your library for use in your videos at any time.
Image Library — Store photos you upload or add from Unsplash for use in a later video. It’s also easy to remove images from your library at any time if they are no longer relevant. Save edited versions of your images to your library to reuse later.
Upload — Drag and drop any image from your computer, or use the “browse” button to find photos on your computer or mobile device to upload. You can upload images individually or multiple images at once.
Video Management
Save Drafts — Save your edits as video drafts on your “My videos” page. You can revisit them and start editing again at any time.
Make A Copy — Make a copy of any saved draft or purchased video so you don’t have to start from scratch if you’re making a similar video with the same template.
Rename Your Video — Easily distinguish between videos by editing the name of your video from the dropdown video beside it in “My videos.” The default template name will still be visible underneath the name you give your draft or purchased video.
Video Organization — Organize your drafts by last date edited, date created, or alphabetically, in ascending or descending order. Organize your purchased videos by all the same categories, plus date of purchase. Easily collapse the drafts or purchases section to view just what you need.
Video Sharing + Downloading
Previews — Share previews of your video drafts with teammates, clients, friends, or family before you purchase. When you make changes to your video, they’ll be reflected in the video at the same preview link.
White-Labeled Previews — For partners, we offer white-labeled preview links. They operate in the same way as our standard previews, without the Waymark branding.
Share Previews on Social — Share your preview link on Facebook and Twitter to get feedback on your draft.
Digital Downloads — Every Waymark template offers a standard quality 720p .mp4 file download. The most widely compatible file type, our .mp4 download has the recommended specs for all major digital platforms.
High-Quality Downloads — Many Waymark templates also offer a high-quality .mov file download. High-quality video downloads are 1920x1080p .mov files running at 29:9 with -10DB audio. They’re also industry tested and QA qualified.
TV-Ready Downloads — Many Waymark templates offer a TV-Ready .mov file download. TV-Ready video downloads are the same specs as our high-quality downloads, but they are also fully certified and licensed for use on local TV in the US.
Shareable Download Links — Purchased videos have shareable links you can send to your colleagues or clients so they can download your video files without them needing an account.
Client Approval — Share drafts with your clients for their approval. Drafts are marked in “My videos” with the labels not approved, pending approval, and approved based on their stage in the client approval process.
Enterprise Onboarding + Account Management
Dedicated Account Manager — Every partner gets support by phone and email from a dedicated account manager who will assist your team with any questions or concerns, provide training, custom reporting and invoicing, and be your point person for everything Waymark.
Training Webinars — We help you train your team to use Waymark with a series of personalized webinars. In some cases, we do in person trainings as well.
Custom Collateral — We design co-branded one-pagers, landing pages, emails and more to make sure you have the collateral you need to communicate about Waymark to your team efficiently and impactfully.
Reporting and Invoicing — You’ll receive a custom monthly usage report and invoice built to fit your needs.
Team Member Logins — Seamless bulk account creation for your whole team.
Voice—Over
Professional Voice Talent — Your voice-over will be executed by a member of our network of professional voice-over artists. Choose your tenor, gender, and mood to be paired with a voice actor who sounds just right.
Editing and Mixing — Every voice-over is professionally edited and mixed to make sure the sound is optimal in every way, not just voice performance.
Script Writing — Our voice-over team will write you a script perfectly suited to your video and important points. We'll send you a script for your approval before recording.
3-Day Turnaround — Your voiced video ad will be returned to you within 3 days of script approval.
One Edit — If our team made any mistakes, we’ll do a single round of edits to your voice-over.
Terms + Licensing
Licensed for Digital — All Waymark productions are licensed for digital spend up to $100,000.
Licensed for TV — Many Waymark templates are licensed for use on local TV in the US. Any template licensed for TV is marked as “TV-Ready” on our site.
Resale Rights — Available for our partners, Waymark video templates are commercially licensed for your business, brand and for resale.
Easy-to-Understand Terms — Our terms are simple to understand and both summarized and fully outlined here.
Support
Email — Email us any time with your questions and we’ll respond within one business day.
Live Chat — Our customer specialist team is available to help in real time and reachable by live chat Monday through Friday, 9am-6pm.
Phone — Call us Monday through Friday, 9am-6pm and a member of our customer specialist team will answer to help you with your question. If no customer specialist is available, we’ll give you a call back within one business day, or more likely within a few hours.
Learning Center — Use our extensive knowledge base, offering detailed answers to frequently asked questions, how-to’s, product details, and more. To explore the Waymark Learning Center visit help.waymark.com.
Community Answers — We have a community-driven Q&A Facebook group where you can easily ask other Waymark users and the Waymark team questions, and get the behind-the-scenes scoop on new features when you chat with our product, operations, and marketing teams. Visit the Waymark community to join.
Advertising
Facebook & Instagram Campaigns — We offer fully-managed Facebook and Instagram video ad campaigns. You’ll receive a 1-on-1 consult with a Certified Campaign Specialist, custom targeting strategy, and day-to-day management of your Facebook and Instagram video ad campaign.
Certified Campaign Specialists — You’ll be paired with a Facebook Blueprint-certified Campaign Specialist who will manage your campaign and make sure your campaign evolves with your needs.
A/B testing — We’ll help you test multiple versions of your creative to see which performs best, and optimize your campaign accordingly.
Transparent Pricing — Our pricing is 100% transparent, so you have total control over how much you want to spend. Your Campaign Specialist will help you set an audience that works for your budget and your business.
Monthly Reporting — You’ll receive a monthly report that measures your campaign performance against your targets, and shows how your results compare over time.
Flexible Terms — Update your budget or targeting any time, and cancel your campaign at any point.
Waymark TM
1555 Broadway Street
Detroit, MI 48226
(313) 752-0558team@waymark.com
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